![]() ![]() While shooting the videos I discovered that her movements were so strong and confident that we continued this way of working for the stills. The campaign tried to capture Rosalía in a way she is rarely seen. – Jonny Johansson, Creative Director of Acne Studios ©ACNE STUDIOS, Photography by Paul Kooiker ©ACNE STUDIOS, Photography by Paul Kooiker Meanwhile, there is a timelessness, brutalism, and elegance to Paul Kooiker’s work that felt right for the mood of the campaign. We felt Rosalía was the perfect fit because she has a unique ability to shapeshift through time, history, and culture, all with a contemporary lens. The fall collection was a collage of different ideas and feelings, so we wanted to explore this clash of historical references but with a cultural icon who feels so effortlessly of the moment. ![]() Carlson und veröffentlicht von SAGE Publications, Inc. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges.? Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.©ACNE STUDIOS, Photography by Paul Kooiker ©ACNE STUDIOS, Photography by Paul Kooiker Contemporary Brand Management 1st Auflage verfasst von Johny K. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. ![]() Описание: The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. Название: The Routledge Companion to Contemporary Brand Management ![]()
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